A snappy slogan can make a business memorable. Most people, if asked, can recall dozens of TV advertising taglines. In the same way, it helps to have a catchy phrase that conveys the qualities of a tourist destination.
Members of the Visitor Experience Advisory Committee that guides Shaftesbury Town Council on tourism matters think that they’ve found the perfect way to sum up Shaftesbury’s attributes.
Keri Jones talks with Pam Cruikshank who came up with a new tourism slogan.