Shaftesbury Town Council has signalled the start of a new approach to tourism promotion. They’ve awarded two contracts.
A Shaftesbury marketing and tourism expert who also blogs about her love of Dorset will devise new ways to encourage visitors using online resources and social media.
And a South Somerset design agency will work with the council and local volunteers to determine the Shaftesbury ‘brand’, a consistent visual style for all promotional material.
Shaftesbury Town Council business manager Brie Logan explains more at 1:29.